what the brain sees!

The brain most quickly and easily responds to four major attributes of all viewed odjects: color, form, depth and movement.

COLOR:
Every color we see can be made with three basic, primary colors-Red, Green and Blue AKA RGB.

Secondary colors in light are formed when two primary colors are mixed together. When mixed equally, red and blue light will make magenta. Green and red will make yellow. Blue and Green will create cyan AKA CMYK.

Extra credit:
When printing you use secondary colors the reason why is because you have more colors to work with.CMYK
For the web you use RGB because it makes your file size smaller.

FORM:
Another common attribute of images that the brain responds to is the reconigtion of form.Form defines the outside egdes and internal parts of an object and has Dots, Shapes, Lines.

DOTS:
The dot is the simplest that can be written Hundreds of small dots grouped can form complex pictures.Georges Seurat and other pantillist artists in the ninteenth century used a technique called pantillism.

LINES:
When dots of the same size are drawnso closely togeher that here is no space betweenthem, the result is a line.Lines whether straight, curved or in combination, evoke an emotion.

1. Curved lines conery a mood of playfulness and movement.

2. If lines think and dark their message is strong and confident.

3. If lines are thin and light with a clear separation between them, their mood is delicate, prehaps a bit timid.

Shapes:
The third of form,shpes is a combination of dots and lines into patterns.The three basic shapes are parrallegram, circles, and triangles.

Depth:
If humans had only one eye confined their visual messages to drawings on the walls of caves, there would be no need for complex illustrations.But because we have 2 eyes set slightly apart, we naturally see in three rather than 2 dimensions.

Movement:
Reconnizing movement is one of the most important traits in the survival of an animal.There are four ttypes of movement,real, apparent, graphic, and implied.

Real Movement:
It is a actual movement by a viewer by some other person or object.

Apparent Movement:
Apparent or illusionary movement is a type of motion in which stationary objects appear to move.The most common example of this type of movement is a flip book.

Graphic Movement:
Can be the motion of the eyes as they scan an area or the way a graphic desinger posiitions elements.

So that the eyes move throughout the layout.
Implied Movement:
Is a motion that a viewer perceives in a still, single image without any movement of object, image or eye.Opical or Op art has been used in advertisments and in posters to achieve pulsating.Visual vibration is the term used for the images.